Red Band, when you’re up for fun...

In the first week of February, the Candy Girls went on a special mission: promoting Red Band’s new PRET range. With an exclusive and personal approach, they visited 55 influencers at home to introduce them to Red Band’s latest treats. The influencers received not only the delicious Snoepringen, Pretletters and Waterpret, but also a unique Anna Roos candy tin, specially designed in the signature Red Band colours. 🍭❤️💜

What makes the new PRET range so special?

Red Band has been known for years for its irresistible sweets, and with the PRET range they’re going one step further. These new varieties offer a playful and flavourful experience that takes your taste buds on the most delicious ride of your life. The handy on-the-go bags make it even easier to enjoy these treats anytime, anywhere. From now on, Snoepringen, Pretletters and Waterpret are available in stores, so don’t walk, run! 🏃‍♀️🍬

A promotional campaign with impact

For the promotion of the new sweets, Red Band teamed up with Anna Roos, who designed a custom candy tin that not only stands out thanks to its unique colours, but is also significantly larger than the biggest candy tin in the current range.

The launch was further strengthened by the personal approach of the Candy Girls, whose enthusiasm and energy delighted the influencers. Thanks to this direct and personal approach, combined with the spontaneous and genuine reactions of the influencers on TikTok and Instagram, the promotional campaign became a huge success. The positive buzz around the new PRET range created a lot of excitement among candy lovers and Red Band fans. 🎉

Want to try the new Red Band sweets for yourself? They’re in stores now, so grab your chance and discover your favourite!