Red Band, if you're up for fun...
In the first week of February, the Candy Girls went on a special mission: promoting the new PRET line by Red Band. With an exclusive and personal approach, they visited 55 influencers at home to introduce them to Red Band's latest treats. The influencers received not only the delicious Snoepringen, Pretletters, and Waterpret, but also a unique Anna Roos candy tin, specially designed in the iconic Red Band colors. 🍭❤️💜
What makes the new PRET line so special?
Red Band has been known for their irresistible candy for years, and with the PRET line they take it a step further. These new varieties offer a playful and flavorful experience that takes your taste buds on the sweetest ride of your life. The handy to-go bags make it even easier to enjoy these delicious candies anytime, anywhere. From now on, Snoepringen, Pretletters, and Waterpret are available in stores, so don’t walk, run! 🏃♀️🍬
An impactful promotional campaign
For the promotion of the new candies, Red Band collaborated with Anna Roos, who designed a custom candy tin that stands out not only for its unique colors but also for being significantly larger than the largest candy tin in the current range.
The launch was further strengthened by the personal approach of the Candy Girls, who managed to surprise influencers with their enthusiasm and energy. This direct and personal approach, combined with the spontaneous and genuine reactions of influencers on TikTok and Instagram, turned the promotional campaign into a great success. The positive buzz around the new PRET line generated a lot of excitement among candy lovers and Red Band fans. 🎉
Do you want to try the new Red Band candies yourself? They are now available in stores, so seize the opportunity and discover your favorite!
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